Story

Dapper General Apparel Company Limited is a manufacturer-cum-trading firm of garments, leather shoes, and accessories for men and women under four House of Dapper brands that include Dapper Men, Dapper Women, Business Label and Dapper Access. Dapper integrates a balanced business portfolio in parallel to establishing a strong and consistent brand image over all of its fashion lines by positioning itself in the “premium mass” market segmentation. The designs of every collection, the merchandising across all product ranges, and all marketing related activities work seamlessly to enhance customer experience in the pret-a-porter fashion industry. The company started its business in 1979 in men’s apparels focusing on dress shirts, trousers, and ready-to-wear suits for businessmen under the Dapper moniker. The typical Dapper Man is a detail-orientated and fashion conscious individual within the 20-40 year age range who seeks Italian-inspired business and casual wear to stylishly navigate their professional and leisure lifestyle.