Story

CONTRACT is the concept of HIME Brand. Instead of focusing on conventional fashion elements: Femininity, sophistication, elegance... HIME exploits contrasts in seemingly simple elements. very common. There is Personality in Femininity, there is Youth in Elegance, Sophisticated but Interesting and Not Boring. That's what the brand's concept is all about. HIME is read and understood according to the English transliteration /haɪ miː/ – greeting to yourself. That greeting is an expression of the desire to connect with herself, with the sustainable values that exist within each girl. With that in mind, HIME wishes to bring designs that express each girl's unique lifestyle with femininity, elegance inside and trendy personality outside.