Story

The design concept of Italiya is "wild elegance". The dignified appearance of wild animals is never flattered. The elegance of their eyes, the depth of the history of the passionate country "Italy" derived from the brand name, and the dynamism of passionate and sensual people are scattered in the clothes worn by women, "elegance in the wild" is expressed. We pursue fashion that beautifully dresses every woman's body shape by fusing the elegant tradition and aesthetic sense inherent in women. It is remembered in the industry as the first brand to incorporate animal patterns into Japanese fashion.