Bering was first launched as a watch brand in 2010 in Denmark by founder Michael Witt Johansen. Johansen was heavily influenced by his father’s travels to the Arctic and became fascinated by the tales of great adventure he would return home with. Johansen named his brand after Vitus Bering, a Danish sailor who crossed the straits that would later be named the Bering Straits in his honour. Bering watches are designed with a combination of Arctic beauty and modern, timeless Danish design.